HP Indigo Division is a company that develops, manufactures and markets digital offset printing presses, proprietary consumables and workflow solutions. Founded in 1977, it was an independent company until it was acquired by HP in 2001. They have offices around with WW headquarters are in Nes Ziona, Israel.
Customers of HP Indigo solutions include commercial printers, photo specialty printers, and label and packaging converters to print applications such as marketing collateral, photo albums, direct mail, labels, folding cartons, flexible packaging, books, manuals, and specialty jobs.
The ability of digital presses to print without films and plates enables the use of variable data such as text or images, such as in personalized direct mail applications, or in photo albums, which are usually printed in copies of 1. Digital presses also make short-run, just-in-time printing, cost-effective. In this way, digital presses have changed the economic models for print. HP produces lines of printers, scanners, digital cameras, calculators, PDAs, servers, workstation computers, and computers for home and small-business use; many of the computers came from the 2002 merger with Compaq. HP as of 2001 promotes itself as supplying not just hardware and software, but also a full range of services to design, implement, and support IT infrastructure.