By Andy Hobsbawm, EVRYTHNG and speaker at the European Label Forum 2017
Digital transformation is rewriting the rules of competition, shifting business models, and creating new value for nearly every industry. At the core of this transformation is an inevitability: every physical thing in the world that can be connected will be. This means that manufacturers will be able to instrument every physical product they make and sell and connect them to the Web to generate massive amounts of data and enable innovation never before possible. This digitization of the physical will allow the trillions of consumer products produced each year to become more intelligent, interactive, and trackable, and therefore more valuable to their manufacturers and to the consumers who buy and use them.