Hosted by De Ruijter Strategy (NL)
These are turbulent times for the European label industry. The past few years have brought strong recovery from the recession around the turn of the decade. Whereas short term prospects remain positive at the beginning of 2017, there are longer term drivers at stake which are causing uncertainty for owners and managers about the longer term future for their business: At the level of western societies, who would have thought only a few years ago that world trade and free markets within Europe would be at risk today following the chain of ‘political’ events?; At industry level on the other hand, merger and acquisition activity has accelerated as label companies, outsiders and investors are strengthening their footprint in an integrated world of labels and packaging.; As discussed elsewhere in the programme, the ‘Industry 4.0’ technology revolution is having a disruptive impact on products, processes and business models.; Millennials, who were born in the 21st century and grew up in the digital age, have started to enter the labour market. Many of them will be lured into jobs that did not exist 10-15 years ago.
As one thought leader from The Netherlands recently put it, “we are not in the era of change, we are in a change of era”. For this reason, FINAT has commissioned De Ruijter Strategy (NL) to conduct a scenario planning project in preparation of the ELF. Purpose of this project is to assess the impact of these mega drivers via interviews with experts from different angles. The outcome should provide a practical context as background information for strategic decision making by individual label businesses.
At the workshop, the results of this project will be presented and discussed. Based on the imaginary case of a Enrico, second generation owner of the typical label manufacturing company FinatCo, participants will be invited to develop the story of this company for the next 5 years, based on 4 possible scenarios:
1. Fragmentation: bilateral relationships are a key factor of success in protectionist Europe;
2. Consolidation: label companies have become a ‘return on investment’ of their own;
3. Tech disruption: an Uber-like business model is entering the label scene;
4. Labour shortage: young talent is scarce and employee relations become ‘transactional’.