With 8 weeks to go till the kick-off of FINAT’s European Label Forum in Amsterdam, we offer the virtual floor to our speakers to introduce themselves, their expertise and/or their topics and takeaways for visitors. Contributions will be in the form of videos, blogs, or other types of messages. To kick off this new series, a handwritten note from Lars Wallentin from his holiday address in Ireland. Lars will be presenting in the ‘Marketing and Sales’ programme stream on Friday afternoon 12 June. See also this video.