Where would the labels and packaging industry be without a skilled workforce that masters the sophisticated technology that it has at its disposal? How can we make sure that our industry is secured of a continuous inflow of a motivated talent? How can we establish a culture of permanent education to cope with the rapid changes in technology? And how can we create the necessary facilities to make this work? It all starts at the top. This industry has always excelled in entrepreneurship, technical excellence and innovation. Knowledge and technology awareness will remain key to future success. In collaboration with the Label Academy, FINAT is therefore challenging the leaders of this industry to test their competence in areas like printing technology, design and origination, dispensing and application, codes and coding, environmental sustainability and other modules from the series of 20 that are planned to encourage and support permanent education in the label industry. Delegates of the 2016 European Label Forum will compete in teams and after several rounds, the winner takes it all!!!