Learn more about the workshop by Gordon Crichton (Director of the Institut du Management de l’Achat International (MAI)) on innovation for future profitable growth.
To have a good understanding of where your business stands today, requires that you have a clear picture of the journey you have been on, the one your competitors and customers are on and the path the industry itself is taking.
Sounds so simple, doesn’t it?
Of course, we know that it is not as cut and dried as that. There are so many elements that have to be taken into account in all three of those areas that no individual can take on such a task alone.
Sometimes it’s difficult to decide whether to go to a conference or event. It’s a commitment in time and energy, it takes you away from your business, and it costs good money. And what will you get out of it? Most of the time, because you’re a business professional, you’ll see, or hear about, developments with which you’re already familiar… and, often, that are completely irrelevant in your line of work.