By Stephan Lechel, Porsche Consulting and speaker at the European Label Forum 2017
Digital change preoccupies companies in every industry. In the packaging industry, however, digitalisation is especially visible. Many consumers deal with packaged food and cosmetics every day and virtually every industrial company uses labels and packaged material in production. With digital technology this packaging is being transformed. Its function is expanded so that instead of just a protective cover when transporting goods, more and more packaging is providing intelligent and customised add-ons to the packaged product.