Artificial Intelligence continues to reshape industries at an unprecedented pace, and the label and packaging sector is no exception. At the FINAT European Label Forum 2026, AI takes centre stage with a powerful combination of strategic insight and hands-on application, designed specifically for label converters.
A key highlight of the programme is the AI keynote by Steve Metcalf, founder of Futury and AdLegends. His tailored presentation will bridge the gap between cutting-edge AI developments and real-world business opportunities for the label industry. Attendees can expect a clear, actionable perspective on how AI can drive operational efficiency, enhance decision-making, and unlock new growth potential in print and packaging. Beyond the technology itself, Metcalf will also address the leadership mindset required to successfully navigate this transformation.
What makes this year’s event particularly valuable is the strong focus on practical implementation. Building on the keynote, Spanish label printer Lappí Labels & Flexible Packaging will share its journey in taking the first concrete steps with AI on the production floor, offering a relatable, real-life example of how innovation can be translated into measurable impact.
To deepen this learning experience, Metcalf will also host an optional breakfast workshop session. This interactive format will give participants the opportunity to work directly with AI tools and frameworks, gaining practical insights they can immediately apply within their own organisations. From identifying relevant use cases to shaping an AI roadmap, the session is designed to move participants from inspiration to execution.
For label companies, the urgency is clear. AI is no longer a future concept. It is already being embedded into production processes, supply chains, and customer engagement strategies. Companies that fail to explore and adopt these technologies risk falling behind in an increasingly competitive and data-driven market.
ELF 2026 offers a unique opportunity to not only understand AI, but to start using it practically, strategically, and with confidence. Do not miss out and register today!