The challenges of a 21st-century business platform trying to compete for the interest (and commitment) of younger people are exceptional in today’s label and packaging print world. The international label association FINAT has taken the leading role in this challenge, and its annual conference, the European Label Forum, devoted much of its programme this year to focussing the minds of the 250-strong audience – founders and managers of converting companies, and their suppliers across the board – on developing ways to harness the skills and allegiance of tomorrow’s label industry leaders to drive the efficacy of a key feature of modern life – packaging print. Couple this mission with the major changes across the print technology base, and the typical label converter is at a crossroads – in terms of skills base, finances, and young, talented personnel who might make middle and higher management in the fullness of time.