Wijnand Jongen

CEO Thuiswinkel.org and Chairman ECommerce Europe

https://www.linkedin.com/in/wijnandjongen/

Wijnand Jongen (NL, 1959) is a globally recognized author, keynote speaker and trendwatcher on retail and e-commerce. He is founder and CEO of the Dutch e-commerce association Thuiswinkel.org and Chairman of the Executive Committee of Ecommerce Europe. He is the author of the bestselling book ‘The End of Online Shopping: the future of retail in a world that is always connected’. The book has been published in Dutch, Danish,  English, Flemish, German, Italian, Chinese and Korean.

7 June, 09:00 Keynote: The end of online shopping - the beginning of labels and packaging as enablers in the changing retail landscape?

Tim Paridaens

Deloitte Consulting

https://www2.deloitte.com/be/en.html

Tim Paridaens is Director in Deloitte Consulting with extensive experience in large scale technology-enabled business process transformation and has specialized in I4.0, (Industrial) Internet of Things and Digital Supply Chains. Tim is leading all IoT-related activities in Deloitte Belgium, from go-to-market to project deliver (ideation, strategy, implementation, and target operating model design) and is a member of the global IoT team core team. He has built up industry experience in the private industry including life sciences, consumer business (retail and consumer goods), automotive, telecom & media and banking and public sector both on federal as European level. Currently, Tim serves multiple clients in designing and delivering innovative I4.0 / IIoT solutions, with a specific focus on Digital Ports, Connected Logistics, Connected Manufacturing, Predictive Maintenance, and Connected Healthcare.

6 June, 14:30 Talk: Capturing value from the smart labels & packaging revolution

Matthias Vollherbst

VollherbstDruck GmbH

https://www.linkedin.com/in/matthias-vollherbst-8703215a/

6 June, 16:00 Talk: The business case for active labels

Leif Persson

StrongPoint

https://www.linkedin.com/in/leif-persson-%F0%9F%87%B8%F0%9F%87%AA-574b3b2a/

As Senior Vice President and Managing Director at StrongPoint, Mr. Persson manages the business area Label Solutions at StrongPoint. StrongPoint group has 600 employees and is headquartered in Raelingen, Norway. They are listed on the Oslo Stock Exchange with the ticker symbol STRONG.

Mr. Persson has 34 years of experience in the graphics industry. He started in the industry at Tetra Pak as a printer of Flexo. Leif has also been working in PrePress for many years at Tetra Pak. For a few years, Leif worked in international technical sales at Akzo Nobel Inks with printing inks for the flexo industry in Europe. He also worked a few years at Elanders as Sales manager in commercial print. Flexible packaging was also interesting for him so as sales and marketing director at Trioplast he worked with printed packaging for many years.

In the last 12 years, he has been active in the labels Industry. First as CEO at Sydetikett AB and then as SVP & MD for StrongPoint Labels. StrongPoint Labels was an early adapter to Digital print and bought its first Indigo 15 years ago. Today StrongPoint Labels is active in the Swedish and Norwegian market.

 Mr. Persson holds a DIHM Diploma in marketing from IHM Business School.

6 June, 10:45 Talk: Nordic Label Market Update

Koos Wurzer

Danone

https://www.linkedin.com/in/kooswurzer/

Global Employer Branding and Candidate Experience Manager at Danone in Paris. He is named among the most influential recruiters and has the ambition to make Danone the most attractive employer globally. 

6 June, 14:30 Talk: What can recruiters learn from a large FMCG customer?

Jules Lejeune

FINAT

https://www.linkedin.com/in/juleslejeune/

Jules Lejeune was appointed as FINAT's Managing Director in 1998. He was closely involved in the launch of the FINAT Radar in 2014. Each year he presents the annual review of trends and developments in the self-adhesive label materials demand in Europe.

6 June, 11:15 Talk: European Labelstock & FINAT RADAR market update

Hamish Taylor

Expert on Leadership, Innovation and Branding

http://www.hamishtaylor.com/

A former CEO with a CV the Times once described as "takes some beating", Hamish is now a professional speaker and consultant specialising in Innovation and "How to put the customer at the centre of your activity". Clients include Governments, Corporations, Teams, Departments and individuals across 47 Countries. See www.hamishtaylor.com for more information.

6 June, 09:00 Keynote: Acting like a Master Thief - Changing the way we understand our customers

Guido Schmitz

Rutgers University

Guido Schmitz (D) is adjunct professor at Rutgers University in New York, where he brings in his broad knowledge and experience as the Head of Packaging and Technology Innovation at Bayer HealthCare (Consumer Division). He is a strong believer in a holistic design approach to product innovation. This approach involves all stakeholders: customers, suppliers and science. As a board member of the Active and Intelligent Packaging Industry Association (AIPIA) for instance, he initiated the Bayer Packaging Innovation Challenge, inviting packaging ideas for utilizing smart packaging for the OTC brand portfolio. And at the global conference for the Aluminium Foil industry, he recently presented the findings of a Rutgers University students’ project about the future role of aluminium in product design.

6 June, 12:15 Talk: Using a holistic design approach to drive new product development

Fredrik Härén

Speaker and Author on Business Creativity, Change and Global mindset

https://www.loremtech.com

Re-creating your value proposition

Fredrik Härén (SE) is an author and keynote speaker on Business, Creativity, Change and Global Business who has delivered 2,000 presentations in over 60 countries on 6 continents. Fredrik Härén has inspired hundreds of thousands of business people to become more creative and to look at the world in a new way. He is the author of nine books, including "The Idea Book" that was included in "The 100 Best Business Books of All Time".

7 June, 12:15 Keynote: Re-creating your value proposition - turning ideas from the ELF 2019 into action

Corey Reardon

AWA Alexander Watson Associates

https://www.linkedin.com/in/corey-reardon-357765/

President, CEO, and owner of AWA Alexander Watson Associates

6 June, 11:45 Talk: Global Labeling & Product Decoration Market in Context
7 June, 11:15 Panel: The Industry Debate - Connecting the dots

Chris Ellison

OPM Labels & Packaging

6 June, 08:45 Talk: Opening of the European Label Forum 2019

Casper van den Dungen

Petcore and Plastics Recycling Europe

https://www.linkedin.com/in/casper-van-den-dungen-a1293433/

Vice President of Petcore Europe and Plastics Recyclers Europe, and Managing Director of Poly Recycling (NL). Casper is more than 25 years active in PET recycling. He started as a mechanical engineer with a specialization in Plastic processing. Takes the responsibility of PolyRecycling since 2000. Worked in multiple concepts to make a food grade RPET. Experienced in all RPET applications. Jointly founded the European Plastics Recyclers Association, EuPR, in 1997, which now is called Plastics Recyclers Europe(PRE). Being Vice President of PRE (EuPR) and chairman of Working Group PET since. Jointly founded in 2008 the EPBP and became a member of the steering board and the Technical Committee. Since 2013 represented in PETCORE Europe in the Technical Committee and BoD. PET recycling is for more than 25 years his work and his hobby.

6 June, 16:00 Talk: The future recycling of plastics

Bert van Loon

Independent Strategist

https://www.linkedin.com/in/bertvanloon/

Co-Founder Content Marketing Fast Forward #CMFF (NL).

7 June, 11:15 Panel: The Industry Debate - Connecting the dots

Alastair Banks

Optix Solutions

https://www.linkedin.com/in/alastairbanks/

As Director of digital marketing agency Optix Solutions, Alastair is passionate about helping business owners navigate the digital landscape.

6 June, 16:00 Workshop: Building your personal brand in a B2B environment

Achim Grefenstein

Constantia Flexibles

https://www.linkedin.com/in/achim-grefenstein-5b810994/

Prof. Dr.-Ing. Achim Grefenstein, born in 1965, studied mechanical engineering at the technical university of Aachen/Germany where he finished his PhD in the area of plastics processing in 1994 and has been qualified as lecturer during his post-doc time until 1996. Until today, he teaches the subject “Plastics Compounding and Recycling” at the RWTH Aachen.

Between 1996 and 2004 he worked at BASF SE in Ludwigshafen/Germany as application engineer, marketing manager and subsequent as team leader and group-wide project coordinator in different departments of BASF.

From February 2004 until June 2013 he has been working as Director Corporate R&D for RKW SE in Frankenthal/Germany being responsible for the R&D activities of the RKW group worldwide including the patents/licenses and the market introduction of newly developed products. From 2010 until 2013 he was also product manager for label films.

Since July 2013 he is Senior Vice President Group R&D at Constantia Flexibles GmbH headquartered in Vienna/Austria, being responsible for all R&D departments for Food and Pharma flexible packaging worldwide and the Group Patents and Regulatory Affairs.

For the German Plastics Packaging Association (IK) he is since 2016 chair of the working group “Bioplastics”.

6 June, 14:30 Talk: Multilayer flexible packaging solutions for a circular economy

FINAT - The European Label Forum 2019
FINAT is proud to present the programme of the European Label Forum, the annual summit for business leaders, media representatives and other stakeholders along the labeling value chain in Europe. The European Label Forum provides a platform for owners, future leaders, CEOs, sales and marketing managers, vendor partners, knowledge providers, and media editors, where they can:

  • address the business challenges of today and tomorrow, 
  • be inspired by success stories,
  • learn from experts in different areas of expertise,
  • share views and opinions and enter into dialogues that will shape the future,
  • gain experience through exercise and engagement, and
  • network with peers across national borders.

The language at the FINAT event is English only. There is no simultaneous translation available. See the preliminary programme below.

Wednesday, 5 June

Scandic Copenhagen
09:00
Pre-conference activities
09:00 - 17:00 Ends: 17:00

Pre-conference

09:00 - 12:00 #LABELicious judging

12:00 - 17:00 Global Label Industry Awards judging

12:00 - 17:00 Tabletop setup (expo)

12.00 - 17:00 Registration and check-in delegates


Social
08:00 - 16:00 Ends: 16:00

Nilpeter Golf tournament

This year, the FINAT/Nilpeter Golf Tournament will take place at the top quality championship course of the Royal Golf Club Copenhagen. As the owners state: ‘The Royal Golf Club Championship Course is the perfect challenge for the better player and the best opportunity for the regular golfer to improve.’ For more information visit: https://royalgolf.dk/

Additional fee for participation, see registration information

Grand Ball Complex
15:30
Workshop
15:30 - 17:30 Ends: 17:30

NEW AT THE EUROPEAN LABEL FORUM: Converter-only roundtables

The FINAT Board is inviting label manufacturing company executives to plan for early arrival in Copenhagen and take part in a series of converter-only, round table discussions on strategic topics relevant to the future of the European labels and narrow-web packaging industry. Based on an online member survey to be launched 3 months before the event, they will be able to rotate among 4-6 tables during 30-20 minute sessions, to engage in a guided dialogue with peer leaders from FINAT’s volunteer workforce about topics that keep label company owners and managers awake at night. Feedback from the discussions will be used to gather input for FINAT’s medium-term strategy. It goes without saying that all discussions will comply with FINAT’s antitrust guidelines.

19:00
Social
19:00 - 22:00 Ends: 22:00

Opening night

Dinner
19:00 - 22:00 Ends: 22:00

Welcome cocktail and dinner

FINAT officially welcomes its delegates and partners to the European Label Forum 2019 with cocktails. What would the main label industry conference of the year be without the presence of its esteemed supplier partners present at the traditional FINAT Tabletop Exhibition? And following last year’s successful re-launch of the prestigious FINAT Awards Ceremony, this years ‘Label Oscars’ promise to be another multimedia experience. The evening will be completed with a Scandinavian buffet dinner.

Ceremony
20:00 - 21:00 Ends: 21:00

Label Awards Ceremony

FINAT will present the winners of the 39th edition of FINAT's Annual Label Competition. This event will also feature the announcement of the 5th edition of the FINAT Recycling Awards. The occasion will also mark the release of the FINAT Yearbook 2019, containing an overview of the winners as well as a detailed account of activities, programmes and a register of members.

Thursday, 6 June

Partners' excursion
08:30
Partners' excursion
08:30 - 16:00 Ends: 16:00

Kings & Vikings tour

Experience the present and the past in this historic tour. You will explore the roots of the Danish royal family and learn about the Viking origins.

The tour will start at Amalienborg Palace, the winter residency of the Danish queen. The Amalienborg complex consists of four palaces, built around an octagonal courtyard, in the centre of which stands the French sculptor J.F.J. Saly’s equestrian statue of Frederik V, the founder of Amalienborg Palace and Frederiksstaden. Amalienborg became the royal residence after Christiansborg Palace burned down in the night between 26 and 27 February 1794.

Amalienborg Palace

Also famous is the Royal Life Guard which stands watch at Amalienborg and the other royal castles and palaces. The Life Guard has a change of watch ceremony at Amalienborg daily at noon. In addition, post replacement is conducted every two hours.

You will have the opportunity to enter the castle museum and see part of the royal collections. The royal collections have come into being over several centuries and contain objects of historical value which are attached to Her Majesty The Queen as both sovereign and private person. Large parts of the collections continue to be used by the Royal Danish House. For more information visit: http://www.kongernessamling.dk/en/amalienborg/

Roskilde Cathedral

Roskilde Cathedral is inscribed on the UNESCO world heritage list. As the first Gothic cathedral to be built out of brick in 1170, it encouraged the spread of the Brick Gothic style throughout Northern Europe. The Viking kings Harold Bluetooth (d. 985) and his son, Sweyn Forkbeard (d. 1014) conqueror of England and almost 40 kings and queens of Denmark are buried there. For more information visit: http://www.roskildedomkirke.dk/english/

Viking Museum at Roskilde

The Viking Ship Museum in Roskilde is Denmark's national museum for ships, seafaring, and boatbuilding in the prehistoric and medieval period. The main focus of the museum is a permanent exhibition of five original Viking ships excavated nearby in 1962 that bear witness to war, trade and sea voyages to distant places. You can follow the work in the Boatyard, visit the large boat collection in the museum harbour and also try your hand at Viking crafts. bFor more information visit: https://www.vikingeskibsmuseet.dk/en/#top

Lunch at Vigen

The restaurant is beautifully located on the Veddelev peninsula north of Roskilde, where you will have a beautiful view of Roskilde Fjord and Roskilde town with the Cathedral in the center. The restaurant offers a Nordic menu with good ingredients at the forefront.

Partner fee for participation, see registration information

Grand Ball Complex
08:45
Session
08:45 - 10:00 Ends: 10:00

Session 1: Opening of the European Label Forum 2019

Talk
08:45 - 09:00 Ends: 09:00

Opening of the European Label Forum 2019

A welcome by the FINAT President Chris Ellison (GB).

Chris Ellison

OPM Labels & Packaging
Keynote
09:00 - 10:00 Ends: 10:00

Acting like a Master Thief - Changing the way we understand our customers

Hamish Taylor (UK) is a renowned expert on leadership, innovation and branding. He began his career in the 1980s with Procter & Gamble, subsequently holding similar senior brand management and then CEO positions at British Airways, Eurostar and Sainsbury’s Bank. In the course of his brand management/CEO career and subsequently as a consultant and speaker, Hamish earned the title ‘Master Thief’ for his ability to steal ideas from one environment to use them in another, such as yacht designers for aircraft interiors, Disney for airport queuing, and rugby referees for risk management. “Trains, planes and …. Toilet Cleaners” – Hamish will explain that if we want a breakthrough at how we look at our internal or external customers, we need to look outside our current environment.

Hamish Taylor

Expert on Leadership, Innovation and Branding
10:45
Session
10:45 - 13:00 Ends: 13:00

Plenary session 2: General market trends and developments

This session will feature the evolution of European label markets since last year’s ELF in Dublin, zooming in on local developments in the Scandinavian region, zooming out onto the development in adjacent product decoration markets, and finally concluding with the perspective of some of the key customers of our industry in the region.


Talk
10:45 - 11:15 Ends: 11:15

Nordic Label Market Update

Leif Persson, Chairman of the Swedish Labelmakers Association (SE), will highlight the most important trends from the region.

Leif Persson

StrongPoint
Talk
11:15 - 11:45 Ends: 11:45

European Labelstock & FINAT RADAR market update

Jules Lejeune, Managing Director of FINAT (EU), will present FINAT’s annual market review containing data from the labelstock statistics as well as the halfyearly FINAT Radar reports.

Jules Lejeune

FINAT
Talk
11:45 - 12:15 Ends: 12:15

Global Labeling & Product Decoration Market in Context

Corey Reardon, President and CEO of AWA Alexander Watson Associates (NL), puts the industry trends in the broader global context of labeling and product decoration developments.

Corey Reardon

AWA Alexander Watson Associates
Talk
12:15 - 13:00 Ends: 13:00

Using a holistic design approach to drive new product development

Guido Schmitz (D) is adjunct professor at Rutgers University in New York, where he brings in his broad knowledge and experience as the Head of Packaging and Technology Innovation at Bayer HealthCare (Consumer Division). He is a strong believer in a holistic design approach to product innovation. This approach involves all stakeholders: customers, suppliers, and science. As a board member of the Active and Intelligent Packaging Industry Association (AIPIA) for instance, he initiated the Bayer Packaging Innovation Challenge, inviting packaging ideas for utilizing smart packaging for the OTC brand portfolio. And at the global conference for the Aluminium Foil industry, he recently presented the findings of a Rutgers University students’ project about the future role of aluminium in product design. What can the labels and narrow-web packaging industry learn from these experiences?

Guido Schmitz

Rutgers University
Grand Ball Complex
Kronborg/Rosenborg
Schackenborg/Marselisborg
14:30
Track 1
14:30 - 17:00 Ends: 17:00

The smart future of labelling technology

The possibilities for business development expend beyond design and product decoration. This stream focuses on the smart revolution that will be the reality of our future workforce.


Talk
14:30 - 15:30 Ends: 15:30

Capturing value from the smart labels & packaging revolution

Tim Paridaens (B) is Director in Deloitte Consulting specialised in technology-enabled business process transformation, Industry 4.0, IoT and Digital Supply Chains. Smart labels and packaging offer significant opportunities and could disrupt all types of products. Tim will outline the various types and applications with examples from the field. He will explain how to master the innovative business models, overcome the challenges,  accelerate innovation and maximise the value of ‘smart’.


Tim Paridaens

Deloitte Consulting
Talk
16:00 - 17:00 Ends: 17:00

The business case for active labels

Matthias Vollherbst (D) is a Board member of the German family company VollherbstDruck GmbH, and also a Board member of FINAT’s Young Managers Club. Recently, his company launched the LABELinmotion Augmented Reality App, inviting label customers to create their unique customer experience. Matthias will share his initial findings. What does it take to enter the techspace coming from the conventional label world? And what is the business case for AIP in product marketing?


Matthias Vollherbst

VollherbstDruck GmbH
Track 2
14:30 - 17:00 Ends: 17:00

The sustainability of filmic innovations

The past decade has seen unprecedented growth in the use of filmic materials, both in labels and ‘adjacent’ applications like flexibles. What does this mean for recycling and recyclability?


Talk
14:30 - 15:30 Ends: 15:30

Multilayer flexible packaging solutions for a circular economy

Achim Grefenstein (D) is Senior Vice-President Group R&D at Constantia Flexibles and a Professor in Compounding and Recycling at RWTH Aachen University. Achim will share his expertise on matters like resource efficiency vs. recyclability; challenges for recycling of multilayer laminates; the contribution of biopolymers; recyclable mono-material laminates; the implications for design guidelines. What is the current status on these matters and what will the future bring?


Achim Grefenstein

Constantia Flexibles
Talk
16:00 - 17:00 Ends: 17:00

The future recycling of plastics

Casper van den Dungen is the Executive Managing Director at Poly Recycling (CH). He is also on the board of Petcore, the association for Pet processing, the European Pet bottle platform and the Vice President of Plastics Recyclers Europe. From this multidimensional background, Casper is well positioned to outline the ‘design for recycling’ aspects that label companies need to take into account in order to comply with the market and regulatory demands associated with plastics or plastic packaging.


Casper van den Dungen

Petcore and Plastics Recycling Europe
Track 3
14:30 - 17:00 Ends: 17:00

Connecting with our target audience

Recruitment and retention of talent are top of the agenda of the label industry. How to reach the right talent and tailor our story to the context of our future workforce?


Talk
14:30 - 15:30 Ends: 15:30

What can recruiters learn from a large FMCG customer?

Koos Wurzer (NL), Global Employer Branding and Candidate Experience Manager at Danone in Paris, is named among the most influential recruiters and has the ambition to make Danone the most attractive employer globally. Danone’s ‘Talent 2020’ programme set’s new standards on how to win over young talent by giving top priority to talent recruitment and development. What can small and independent (family) enterprises learn from a corporate player’s journey to close the talent gap?


Koos Wurzer

Danone
Workshop
16:00 - 17:00 Ends: 17:00

Building your personal brand in a B2B environment

Alastair Banks is the Founder of digital marketing agency Optix Solutions (UK), specialized in helping people and businesses grow their exposure in the digital space. Company ‘marketing’ is more than just ‘outbound’ advertising. It is also about authenticity, thought leadership, and storytelling. Alastair will explain why ‘personal branding’ is important in B2B marketing, who needs a personal brand and how to set up your platform to connect with peers and prospects.


Alastair Banks

Optix Solutions
Grand Ball Complex
18:45
Social
18:45 - 23:30 Ends: 23:30

Evening programme incl. boat tour and dinner in Børsen

Børsen, also known as Børsbygningen, is a 17th-century stock exchange in the center of Copenhagen. The historic building is situated next to Christiansborg Palace, the seat of the Danish Parliament, on the island of Slotsholmen. Børsen is most noted for its distinctive spire, shaped as the tails of four dragons twined together, reaching a height of 56 metres. For more information visit: http://english.borsbygningen.dk/

Friday, 7 June

Partners' excursion
08:45
Partners' excursion
08:45 - 12:15 Ends: 12:15

Fairytale & Hygge Tour

If you want to understand Denmark, you need to understand 'hygge'. The concept can be difficult to explain, but is easy to experience – and once you have it in you, you’ll know why Danes are some of the happiest people in the world.

You will take a peek into Copenhagen’s local life, wandering the cozy streets and explore some of the main attractions while focusing on finding your own happy 'hygge' place. You will hear about the lifestyle of the locals, the famous Danes, past and present, and not least about the poet and storyteller Hans Christian Andersen, who spent most of his life in the old town.

A quick bite of Smørrebrod or 'smushi', both Danish delicacies, will help you feel content and happy.

Note: Please wear suitable footwear for walking, and bring an umbrella or rain jacket in case of rain.

Partner fee for participation, see registration information

Grand Ball Complex
09:00
Keynote
09:00 - 10:00 Ends: 10:00

The end of online shopping - the beginning of labels and packaging as enablers in the changing retail landscape?

Wijnand Jongen (NL) is the founder and CEO of the Dutch e-commerce association Thuiswinkel.org and Chairman of the Executive Committee of Ecommerce Europe. He is the author of the bestselling book ‘The End of Online Shopping: the future of retail in a world that is always connected’, which has meanwhile been published in 8 languages. As a global trendwatcher, Wijnand has seen the retail world running into stormy weather. Shoppers with a new shopping DNA are coming into stores, both on the high street and online. The paradigm of New Retail is transforming the traditional retail world. Platforms like Amazon are becoming leading players in retail. Local retailers are faced with a prisoner’s dilemma: do we join in or stay out of it? Without new business models, retailers and suppliers will start to fail.

And what does the transition of retail mean for its value chain, where the players are assuming new roles and suppliers such as labels and package printing companies could become ‘enablers’ of new business models?

Wijnand Jongen

CEO Thuiswinkel.org and Chairman ECommerce Europe
10:00
Talk
10:00 - 10:30 Ends: 10:30

FINAT General Assembly 2019

FINAT business report 2018, update programmes 2019, plans and budget 2020 and (re-)elections of officers.

11:15
Panel
11:15 - 12:15 Ends: 12:15

The Industry Debate - Connecting the dots

Moderated by Corey Reardon and FINAT advisor Bert van Loon, the annual FINAT business debate will reflect upon the themes and topics from the parallel breakaway sessions and roundtables on the previous days. This will enable delegates to not only capture the takeaways from the sessions they could not attend, but also to actively engage in the dialogue about the three key themes of this ELF: smart technology, material sustainability, and workforce development. With #LABELicious as FINAT’s 60th anniversary young talent competition reaching the final stage, emphasis will be on the question: how can we use the findings to redefine our industry’s narrative to attract young potentials to join our industry’s future workforce?

Corey Reardon

AWA Alexander Watson Associates

Bert van Loon

Independent Strategist
12:15
Keynote
12:15 - 13:00 Ends: 13:00

Re-creating your value proposition - turning ideas from the ELF 2019 into action

Fredrik Härén (SE), author and keynote speaker on Business, Creativity, Change and Global Business. He delivered 2,000 presentations in over 60 countries on 6 continents and is the author of several books, including "The Idea Book". Fredrik’s definition of an idea is IDEA = P(K+I). An idea equals that a Person takes his/her Knowledge and combines it with Information. It means that there is nothing totally new, everything is a combination of previously known things in a new way. When we look at creativity like that we understand that there are infinite new ideas waiting to be revealed by combining the knowledge and the information we have access to.

Building upon the opening speaker’s perspective of the internal and external B2B customer, Fredrik will entertain and inspire us how to turn the knowledge and information gained at the ELF 2019 into concrete new business value upon our return to the office. 

Fredrik Härén

Speaker and Author on Business Creativity, Change and Global mindset
13:00
Talk
13:00 - 14:30 Ends: 14:30

Closure and lunch