When the label industry gathers in Spain for the FINAT European Label Forum 2026, the programme will open with a keynote that places today’s business challenges in a broader global context.

Dr. Ilke Toygür, Director of the IE Global Policy Center and Professor of Geopolitics of Europe at IE University, will provide the strategic backdrop for the discussions that will follow throughout the forum.

In a time of geopolitical tension, policy shifts, and economic uncertainty, understanding the wider forces shaping Europe’s business environment has become essential for industry leaders. In her opening keynote, Dr. Toygür will explore how political developments and economic fundamentals intersect to influence key factors for businesses today, such as growth prospects, inflation expectations, financing conditions, consumer confidence, and the evolving global trade landscape.

For professionals in the label and packaging value chain, these macroeconomic dynamics increasingly shape investment decisions, supply chains, and market opportunities. By translating global trends into implications for European industries, the session will help attendees better understand the environment in which their businesses will operate in 2026 and beyond.

With the forum taking place in Spain, the keynote will also reflect on the country’s notable macroeconomic performance in recent years. Examining the drivers behind Spain’s resilience may offer useful perspectives for other European markets navigating similar challenges.

As the label industry continues to adapt to shifting economic conditions and global dynamics, the opening keynote at the ELF 2026 will provide valuable context for the conversations ahead, making it a must-attend session for anyone looking to position their business for the future.