Flexible packaging continues to demonstrate dynamic growth across Europe, opening new possibilities for narrow and mid-web printing technologies. As part of FINAT's ongoing effort to highlight key industry trends ahead of the European Label Forum (ELF), we are pleased to share insights from Jörg D. Schönwald, President of SCHÖNWALD CONSULTING.
With over 30 years of expertise in packaging, plastics, and environmental consultancy, SCHÖNWALD CONSULTING offers a unique view into the flexible packaging market. Their industrial market research across flexible and rigid plastics, aluminum, steel, glass, and paper packaging products provides essential intelligence for businesses seeking to navigate and capitalize on industry trends.
Flexible Packaging Growth in Europe
Flexible packaging consumption is projected to continue its upward trajectory in Europe. Key drivers include increasing demand for lightweight, convenient, and sustainable packaging solutions. Within this segment, the use of mono-materials (single polymer types) and multi-material structures is evolving, responding to regulatory pressures and consumer demand for recyclability and sustainability.
Stand-Up Pouches (SUPs): A Success Story
Among the various flexible pack types, stand-up pouches (SUPs) stand out as a particularly successful format. They offer clear opportunities for narrow and mid-web printing applications, especially as brand owners seek high-quality, short- to medium-run packaging solutions that allow for customization and agility.
Market Segments for SUPs
SUPs are increasingly popular across multiple sectors including food and beverage, personal care, pet food, and household products. Their versatility, attractive shelf presence, and efficient use of materials make them a preferred choice for manufacturers and consumers alike.
Suitable Filling Goods
Products such as snacks, confectionery, dry foods, ready-to-drink beverages, cosmetics, and cleaning agents are particularly well-suited to SUPs. These goods benefit from the SUP's balance of protection, branding potential, and ease of use — areas where narrow and mid-web printing can deliver strong visual and functional value.
Technology Trends Toward Sustainability
Innovation in materials and printing technologies is driving the sustainability of flexible packaging. Developments in mono-material structures, compostable films, and solvent-free adhesives are complemented by printing advances such as digitalization, water-based inks, and lower energy curing systems. These trends present a wealth of opportunities for narrow and mid-web converters to offer eco-friendly, value-added solutions.
Join the conversation at the European Label Forum
To explore these trends further, including detailed market intelligence on flexible packaging and its implications for the label and packaging industry, join us at the FINAT European Label Forum. Discover how narrow and mid-web technologies can tap into the growing flexible packaging market and help shape a more sustainable packaging future.
Learn more about the ELF programme and register today: European Label Forum Programme
Stay tuned as we continue to share insights leading up to ELF 2025, where innovation, collaboration, and opportunity come together.