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19 April 2022

What do consumers want now and in the future? The 5 global consumer trends of 2022

One plenary session at the FINAT European Label Forum 2022 will be solely dedicated to consumer habits. It is a big topic because so much has changed and will change for consumers in the future. This year, expect consumer behaviour to shift and evolve in response to the following five global consumer trends:

1. In Control

In times of uncertainty, consumers crave a sense of control over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

2. Enjoyment Everywhere

Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world.

3. Ethics Check

While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

4. Flexible Spaces

Public and private spaces must maximise the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.

5. Climate Complexity

Consumers are looking to brands to help them mitigate their impact on the environment. Companies that don’t proactively change ahead of the climate crisis will be forced to change because of it.

Benjamin Punchard, Global Packaging Insights Director at Mintel, will address these changing attitudes towards packaging in our second plenary session. Mintel uses a combination of consumer and market data, predictive analytics, action-oriented insights and expert recommendations to better understand what the consumer and business trends mean for our industry. You may download their 2022 Global Consumer Trends report here.

Come hear Benjamin Punchard talk about the trends in consumer habits at the FINAT European Label Forum. Together with him, others will update you on the legislative changes and the entrepeneural changes after COVID in this plenary session about the big picture.