Today's ELF - tomorrow's giant!
‘The definition and role of “a label” have changed dramatically in recent years, with the advent of new product decoration technologies, from sleeves and in-mould labels to printed electronics’, says Jules Lejeune, Managing Director of FINAT, setting the context for a major change in the international label association’s programme of events. ‘With a customer base that is increasingly international in terms of brand owners and retailers, and a world of consumers who are social and online media experts, this is indeed a challenging scenario for label converters. And with the focus on ACHIEVING change firmly placed on label converters, Europe’s industry association, FINAT, has both the desire and the duty to create a new information and education platform for its members.’
The first step in this ambitious project was the creation of the new FINAT European Label Forum, which now replaces the long-established annual FINAT congress. Held in Amsterdam from 11-13 June, the first European Label Forum attracted around 300 participants from Europe and beyond, who represented every stage in the complex label value chain. Its agenda placed a strong emphasis on business concerns – particularly running a profitable business in today’s economic environment. Read the full report by clicking the pdf icon.